There's no useful "average price". The cost of a website depends directly on what you want it to do and what you own at the end. Here are the real variables.
What drives the price
- Scope. A focused single page, a multi-page marketing site, or a full platform with features.
- Content. Copy, photos, videos: provided by you or produced by the vendor.
- Features. Forms, online booking, payments, client portal, multilingual.
- Integrations. Booking platform, CRM, email, ads, accounting tools.
- Support. Ongoing help, maintenance, updates, fixes after launch.
- Ownership. Domain, hosting, code, accounts: who owns them at the end?
Full site vs. booking campaign
A full marketing site and an online booking campaign don't answer the same need.
- Full site. Multiple pages (services, about, contact, etc.), a general presentation of the business, an optional portal. The quote depends on scope and features.
- 30-day booking campaign. One goal: generate more online bookings. It includes a focused booking page or targeted improvements to your current site, booking integration, Meta Ads management, local search essentials, tracking and a final review.
Our current benchmarks
SiteIn48's current founding rate for the 30-day online booking campaign is $1,997 CAD, plus a separate ad budget paid directly to Meta (roughly $600–$900 CAD recommended for the 30 days). A full site outside the campaign is quoted separately based on scope.
How to decide
If your priority is getting more appointments quickly and your offer is already clear, a focused campaign will often be the best starting point. If you're rebuilding your whole online presence, a full site project makes sense.